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D2C Now eCommerce Summit / September 2020
September 15, 2020 @ 12:00 pm - September 17, 2020 @ 2:00 pm
$149
12:00 pm – 14:00 pm EST
eCommerce has blurred the lines between brand and retail increasing the pressure on brands to flex their own retail muscles to maintain growth, innovation and consumer engagement. Learn how to define, optimize and activate your own D2C strategy and operations from experts across the industry.
Tuesday, September 15, 2020
12:00 pm – 12:15 pm EST
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, September 15, 2020
12:15 pm – 13:00 pm EST
Digital commerce has blurred the lines between brand and retail increasing the pressure on brands to flex their own retail muscles to maintain growth, innovation and consumer engagement. However, just selling your base assortment on your website a) isn’t a viable channel strategy and b) won’t find its fit among Amazon and other retailers without significant investment and channel conflict. To successfully launch D2C, brands must first determine a differentiated and superior value proposition to competition that is also strategic to the brand, scalable and sustainable long-term.
Tuesday, September 15, 2020
13:00 pm – 14:00 pm EST
Speakers Ann Boyles and Joe Vitucci with Kao will discuss the value potential of a executing direct-to-consumer commerce with a “One Team” approach.
- Learn how sharing The Why behind DTC and gaining leadership alignment is important.
- How eCommerce architecture is evolving and evaluating hybrid commerce models
- Building strong internal partnerships and engage with experts to deliver results
Wednesday, September 16, 2020
12:00 pm – 13:30 pm EST
As part of our Engineered for eCommerce (E4E) series, explore customer-centric strategies of brands that know how to win in the D2C space. Coming from a multitude of different categories, these brands are all leveraging the same core principles, and guess what? They work.
Thursday, September 17, 2020
12:00 pm – 13:30 pm EST
As part of our Engineered for eCommerce (E4E) series, standing out, winning the click, and locking in the sale – that’s all we want right? Can it be that simple? We are watching “unexpected brands” leverage aggressive acquisition strategies to win shoppers and keep them hooked. These same core principles could work for you.
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